ABOUT

We are Gijs Sluijters and Joris Tol, creative directors at Dentsu Creative Amsterdam.
This portfolio contains a rough selection of projects we’ve done over the years at Ogilvy, DDB & Tribal, INDIE, Famous Brussels and FHV/BBDO.

We believe it's harder than ever to keep someone's attention for longer than a split second. 
That's why we like to think differently and jump into uncharted waters to find new ways of doing things and telling stories. 
A good idea can be executed in all kinds of media. That's why we prefer to work across multiple disciplines and channels. 

As graduates from the Willem the Kooning Academy, we started out in advertising in 2008. 2 years later we won a GOLD Lion with 'Mars Messages'. In 2013, we made 'Volkswagen Das Hund', the 2nd most viewed ad on Youtube in the Netherlands. And in 2021, our 'Volvo Lifesaver' initiative helped making Ogilvy Amsterdam Most Awarded Dutch Agency at Cannes Lions.
Since joining Dentsu in 2021, the agency became finalist ‘Agency of the Year’ in the Netherlands’ twice, coming out on top in 2023. And in 2024 we won a Cannes Lions GRAND PRIX for 'Piece of me' for our client KPN. We also secured the prestigious Dutch Ministry of Defense account, further solidifying Dentsu Creative's position as a leading agency in the Netherlands.

Over the years our work has been recognised by D&AD, Cannes Lions, Eurobest, FWA, Young Guns and Dutch ADCN among others. Our work is featured by major press titles such as Contagious, Shots, Fast Company, Huffington Post, The Drum, Little Black Book, Creativity Online, Frame Magazine, Adweek and many more. And we are ranked among The Drum's top 200 Creative Directors worldwide.






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WORK EXPERIENCE:

Dentsu Creative Amsterdam
Executive Creative Directors
Apr 2026 - Present
Creative Directors
Apr 2021 - Mar 2026

INDIE Amsterdam
Creative Directors
Jan 2020 - Mar 2021

Ogilvy Social.Lab Amsterdam
Creative Directors
Mar 2018 - Dec 2019

DDB & Tribal Worldwide
(Senior) Creative team
May 2012 - Feb 2018

FamousGrey Brussels
Creative team
Nov 2010 - Nov 2011

FHV/BBDO Amsterdam
(Junior) Creative team
Sep 2008 - Oct 2010


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EDUCATION:

Willem de Kooning Arts Academy Rotterdam
2005 - 2009


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TALKS (selection):

The Dutch state of AI in advertising VIA Netherlands
2026
Global Creative Townhall Dentsu
2025
Adnight Marketing Talks ACE, Amsterdam
2025
ON THE RECORD Dentsu, Amsterdam
2025
Basement stage Cannes Lions
2025
ADsterdam Publicis Groupe NL
2025
ADCN x KPN: Power of music Dentsu Creative
2024
On superbowl ads - ESPN Sports
2019

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AWARDS:

2026-2025

KPN Everyone Except:
- ADCN - Silver, Strategy
- ADCN - Silver, Music
- ADCN - Bronze, Film Craft
- ADCN - Bronze, Activations & Brand PR
- ADCN - Bronze, Film
- ADCN - Finalist, Impact


KPN Fan Phones:
- ADCN - Bronze, Brand Partnerships


Volkswagen ID. Polo:
- ADCN - Bronze, Print


KPN Logbusters:
- WEBBYS - Nominee, Branded Content (Advertising, Media & PR)
- Lovie Awards - Gold Lovie, Marketing, Advertising & PR: Video Ad Long Form
- Lovie Awards - Silver Lovie, Marketing, Advertising & PR: Branded Content

Defensie Women:
- Gouden Loeki - Quarter Finalist Q2 2025

KPN Sound so real, it's like you're there (B&O soundbox):
- Gouden Loeki - Quarter Finalist Q2 2025


2024 - 2025

KPN Piece of me:
- Cannes Lions - GRAND PRIX, Creative strategy
- Global Effie Awards - GRAND EFFIE, Positive Change: Social Goods – Brands
- D&AD - YELLOW pencil, Use of Music – Brand Collaboration
- D&AD - WOOD pencil, Health and wellness - film
- Effie Awards Europe - GRAND EURO EFFIE 2024
- Effie Awards Europe - GOLD EFFIE, Positive Change: Social Good - Brands
- Cannes Lions - SILVER, Creative strategy, audience insight
- Cannes Lions - SILVER, Health & wellness
- Cannes Lions - SILVER, Entertainment for music
- Cannes Lions - BRONZE, Creative Effectiveness
- CLIOS - GOLD, Creative effectiveness
- CLIO MUSIC AWARDS - GRAND PRIX, Fan Engagement
- CLIO MUSIC AWARDS - GOLD, Fan Engagement
- CLIOS - SILVER, Advertising craft
- The Webbys - Winner - Advertising, Media & PR – Best Cause Related Campaign
- Golden + Platinum Record
- WARC Awards Europe - Gold, Strategic Thinking
- LIA - GOLD, Health & Wellness-Craft
- LIA - SILVER, Music & Sound
- LIA - SILVER, Health & Wellness Corporate Comms
- LIA - SILVER, Branded Entertainment Music videos
- CLIO HEALTH - GOLD, Mental Health
- CLIO HEALTH - GRAND PRIX, Branded Entertainment & Content
- CLIO HEALTH - GOLD, Branded Entertainment & Content
- CLIO HEALTH - GOLD, Creative Effectiveness
- CLIO HEALTH - GOLD, Film craft
- Ciclope - SILVER, Original music
- Cresta - GOLD, Brand Purpose
- Cresta - GOLD, Creative Strategy
- Cresta - Silver, Film Craft / Use of Music
- ADCN - SILVER, Influencer & Brand partnerships
- ADCN - SILVER, Film direction
- ADCN - BRONZE, Activations & brand PR
- ADCN - BRONZE, Music
- ADCN - BRONZE, Film & Video
- ADCN - SILVER, Impact (#BeterInternet platform)
- ADCN - BRONZE, Strategy (#BeterInternet platform)
- Drum Awards - PRESIDENT'S CHOICE, Chair award
- Drum Awards - GOLD, Social Media, Cause-led influencer campaign
- Drum Awards - GOLD, Social purpose, Public Awareness
- Drum Awards - GOLD, Social purpoase, Big thinking
- Drum Awards - SILVER, Advertising, Integrated campaign
- Drum Awards - Bronze, Social Purpose: Advertising for Good
- Effie Netherlands - Bronze
- Eurobest - SILVER, Entertainment Use of Original Composition
- Eurobest - Shortlist, Entertainment Use of Original Composition
- Eurobest - Shortlist, Entertainment Influencer & Co creation
- Eurobest - Shortlist, Healthcare Brand-led Education & Awareness
- Cannes Lions - Shortlist, Health & wellness
- Cannes Lions - Shortlist, Health & wellness
- Cannes Lions - Shortlist, Health & wellness
- Cannes Lions - Shortlist, Entertainment
- Cannes Lions - Shortlist, Entertainment for music
- Cannes Lions - Shortlist, Entertainment for music
- Cannes Lions - Shortlist, Social & Influencer
- Cannes Lions - Shortlist, Media for Media Planning
- Cannes Lions - Shortlist, Creative strategy
- Cannes Lions - Shortlist, Creative strategy
- Cannes Lions - Shortlist, Creative strategy
- Garety Awards - Shortlist, Entertainment
- Garety Awards - Shortlist, Work for good
- ADCN - Shortlist, Cinematography
- ADCN - Shortlist, Entertainment
- Shortlist, Shorts Japan Filmfestival
- Shots Awards EMEA - Bronze, Direction Above three minutes
- Shots Awards EMEA - Bronze, Casting

KPN Hele huis happy:
- Gouden Loeki - Quarter Finalist Q3 2024

KPN Dichter bij Oranje (EK 2024):
- Gouden Loeki - Quarter Finalist Q2 2024

2023 - 2022

KPN TV & Entertainment:
- Gouden Loeki - BRONZE 2023
- Gouden Loeki - Year Finalist 2023
- Gouden Loeki - Quarter Finalist Q1 2023

Volkswagen ID. Buzz:
- EFFIE Awards NL - BRONZE, Succesfull introduction
- Webby Awards - Honoree, Social - Best Community or Fan Engagement
- Dutch Creativity Awards (ADCN) - Shortlist, Activation & Promotion
- Gouden Loeki - Quarter Finalist Q1 2023
- Dutch Directors Guild - Shortlist, Commercials
- Epica - Shortlist, Creative use of AI
- Epica - Shortlist, Social Networks

KPN:
- SAN Accent, 2023 FINALIST 'Adverteerder van het jaar'.

KPN Unlimited:
- Gouden Loeki - Year Finalist 2022
- Gouden Loeki - Quarter Finalist Q3 2022

KPN Business - Extra secure internet:
- SAN Accent - Business to business

Schoonenberg:
- EFFIE Awards NL - BRONZE, Brand (2023)

KPN Cat:
- SAN, Nomination, Branding 360

KPN Sint belt aan:
- SAN - Nomination, Smart Idea
- Esprix Awards - BRONZE, Smart Budget

Volkswagen Father to son:
- Gouden Loeki - Quarter Finalist Q2 2022
- Art Directors Club - Finalist, Film
- Esprix Awards - BRONZE, Durables

KPN Glasvezel:
- Gouden Loeki - BRONZE 2022
- Gouden Loeki - Year Finalist 2022
- Gouden Loeki - Quarter Finalist Q2 2022

2021 - 2020

Schoonenberg:
- SAN, Nomination, Retail

KPN Wifi:
- Gouden Loeki - Year Finalist 2021
- Gouden Loeki - Quarter Finalist Q4 2021
- SAN, Nomination, Dienstverlening

Ogilvy Amsterdam:
- Cannes Lions, most awarded agency in the Netherlands 2021

Volvo Lifesaver:
- D&AD, WOOD pencil, Impact
- Cannes Lions, SILVER, Health
- Cannes Lions, BRONZE, Outdoor
- Cannes Lions, Shortlist, Outdoor (2x)
- Cannes Lions, Shortlist, Direct
- LIA - GOLD, Real-time data
- LIA - BRONZE, Creative Tech
- LIA - BRONZE, Automotivs
- Clio Awards - BRONZE, PR
- Clio Awards - Shortlist, Creative Use of Data
- One Show, Merit, Health Wellness & Pharma - Innovation
- One Show, Shortlist, PR
- ADCN, BRONZE, Next, Innovation
- Eurobest, SILVER, Brand experience
- Eurobest, Shortlist, Breakthrough on a budget
- Epica, GOLD, Automotive
- Epica, Shortlist, Creative Technology
- Cresta, GOLD, Brand Purpose
- Cresta, SILVER, Brand Activation
- Cresta, SILVER, Wish we'd thought of that

Philips Team Heartsafe:
- One Show - Shortlist, Creative use of data
- Eurobest, Shortlist, Health, Products / Devices
- Eurobest, Shortlist, Health, Brand-led Education & Awareness
- Epica, Shortlist, Health & safety
- Epica, Shortlist, Creative technology
- Cresta, BRONZE, Public awareness
- Cresta, Shortlist, Creative use of data
- Cresta, Shortlist, Devices
- SAN - Shortlist, Corporate

Insta Intern
- The WEBBYS - Nominee 2020
- SpinAwards - SILVER, Social Media
- ADCN - Shortlist, Social & Influencer

Soundcircus Lorem Ipsum:
- ADCN - Shortlist, Radio

2019

KFC McHACK:
- The WEBBYS - Shortlist, Media
- ADCN - BRONZE, Media
- ADCN - Shortlist, Activation
- Lovie Awards, SILVER
- Spin Awards - Shortlist, Media
- Spin Awards - Shortlist, Mobile
- WPPed Cream Award, Mobile

2018 - 2017

KLM Connecting Seats:
- Cannes Lions - BRONZE, Design
- Cannes Lions - Shortlist, Brand Experience & Activation
- The WEBBYS - Shortlist, Live events
- ADCN - Shortlist, Experience Design
- SAN Accent, shortlist, Smart Idea

A'dam Fresh Heineken:
- The WEBBYS - Winner, Best use of data driven media
- Cannes Lions - Shortlist, direct
- Cannes Lions - Shortlist, media
- Spin Awards - SILVER, Digital Campaign
- Spin Awards - SILVER, Media

VW Floating Passengers:
- The WEBBYS - Shortlist, Film & Video
- Bernbach Award - Winner, outdoor
- Eurobest - Shortlist, outdoor
- ADCN, Shortlist, outdoor
- Bernbach Award - Finalist, promo
- Bernbach Award - Finalist, media

Menzis:
- ADCN - Shortlist, Copy

2016

Vodafone Smart Jacket:
- Cannes Lions - Shortlist, PR
- Cannes Lions - Shortlist, cyber
- Cannes Lions - Shortlist, mobile (2x)
- Eurobest - Shortlist, digital craft
- Bill Bernbach Award - Shortlist, PR
- Bill Bernbach Award - Shortlist, mobile
- Bill Bernbach Award - Shortlist, interactive
- Lovie Awards - SILVER, mobile & applications
- ADCN - Shortlist, Digital & Social
- ADCN - Shortlist, Promo / Activation / Direct
- Lovies - Shortlist, Experimental & innovation
- Spin Awards - Shortlist, Innovation
- Spin Awards - Shortlist, Design
- SAN, Shortlist Smart Idea
- SAN, Shortlist Corporate
- SAN, Shortlist Durables
- SAN, Shortlist Branding 360

Kidney Foundation:
- Cannes Lions - Shortlist, pharma
- Eurobest - Shortlist, health

Homeless Extras:
- Eurobest - BRONZE, direct
- Cannes Lions - Shortlist, promo & activation
- ADCN - Shortlist, promo & activation

2015

KLM Plane to Product:
- ADCN - BRONZE, promo & activation
- ADCN - Shortlist, product design

Concept Briquette:
- Cannes Lions - Shortlist, design
- Eurobest - Shortlist, design
- ADCN - Shortlist, direct

Centraal Beheer Self driving car:
- LIA - BRONZE, film
- ADCN - Shortlist, film (2x)

Volkswagen My guy:
- Cyclope - SILVER
- Gouden Loeki - Finalist
- SAN - Shortlist, durables

KLM World Business Class:
- FWA SotD
- FWA Mobile SotD

2014

Volkswagen Das Hund:
- ADCN - SILVER, film
- Eurobest - BRONZE, film
- Cannes Lions - Shortlist, film
- LIA - Shortlist, film
- Cyclope - SILVER
- ADCN - Shortlist, film
- ADCN - Shortlist, online film
- SAN Excellent + Durables
- San Accent Durables
- Young Guns - SILVER, craft sound design
- Gouden Loeki Finalist
- SAN Agency of the Year

KLM Flat Or Not:
- The WEBBYS - Honoree
- Lovies - Shortlist
- Awwwards SotD
- FWA SotD
- FWA MotD
- SpinAwards - Shortlist

KLM Cover Greetings:
- Eurobest - Shortlist, media
- ADCN - Shortlist, promo & activation
- ADCN - Shortlist, media & branded content

2013

Unilever / WWF WaterSavers:
- ADCN - Shortlist, promo & activation
- ADCN - Shortlist, design
- SpinAwards - Shortlist
- San - Shortlist

2010

Mars Messages:
- Cannes Lions - GOLD, design
- Dutch Design Award
- ADCN - SILVER, packaging
- Young Guns - GOLD, design
- Eurobest - BRONZE, design
- Epica - GOLD, packaging design
- San (2x)

Kidsright's Plakkies:
- Eurobest - SILVER, integrated
- ADCN - SILVER, integrated
- Euro Effie
- San (2x)

Mercedes-Benz x Pink Ribbon:
- ADCN - Shortlist, graphic design
- Most inspiring Pink Ribbon ad of 2010

Hi helpt:
- San accent
- Esprix, SILVER

< 2010

- Winners Gouden Zaag (translated: Golden Saw - Award for emerging top creative talent)
- Drempelprijs shortlist (Award for most promising graduates)
- Talent of the Year shortlist (Jonge Haan)
- Dutch Young Dogs (Jongehonden) GOLD (2x)